“Hi Dr. Blog, do you have a few minutes to answer some questions?” Rusty, an ambitious young man in his 20s, interested in setting up an online business, asked with evident curiosity.
Dr. Blog, a bit stooped over, wearing rimless glasses that pinched his nose, paused, showing signs of impatience.” What do you have in mind young man?”
” Well, first of all let me introduce to you my girlfriend, Susie, who is going to be my partner in business selling widgets and gidgets.”
Dr. Blog, now squinting through his glasses, obviously used for reading only, studied the wide-eyed, attractive young lady, who seemed as” green around the gills,” as her companion. “Everyone talks about social media these days.
Everyone says that in order to be successful you have to do a great deal of blogging. That bothers us we don’t know a darn thing about it,” she timidly said.
A smile creased the good doctor’s wrinkled face. “I have to laugh, because you are dealing with a subject that many so—called experts are quick to find an answer, and yet, do not have an answer. If algorithms could speak, I’m not sure they could give you a better answer. I hope that I’ve puzzled you, because that may provoke you to “stab at it and then stab some more,” which may lead to some positive results.”
Susie cheerfully offered,” we read about search engine optimization, then we read about keywords, another article tells us all about words and phrases. That’s the reason we came to you because you’re so learned and we hope to get some specific answers.”
“Hah! Don’t humor me,” he lashed out.” I’m trying to tell you that it’s all about experimentation and it isn’t easy.” The best answer is to retain all of the components you mention, such as keywords, words and phrases, and so on but the best answer is to write creatively in an innovative manner, so as to attract readers. You’ll constantly be involved in seeking out new subjects that will “raise eyebrows” and be of interest to viewers. The more interest, the more readers, the more readers, the more link-back to your website; that that `opens the door’ to a build-up in traffic. Once you build traffic, the algorithms recognize the trend and your rankings improve. I reckon that’s what the so-called experts would call `search engine optimization’.
“That does not sound too easy,” Rusty piped in.” “Oh, gloom,” chimed Susie.
“Easy, who said anything about easy rotation?” Dr. Blog bellowed. “On the other hand, consider this. If you get the `hang’ of it, you create distance between yourself and other adventurers seeking to do the same darn thing.”
“Thank you Dr. Blog, I feel that I’ve learned, and yet, my head is going around in circles,” Rusty replied, putting his arm around his girlfriend, looking into her eyes. They both seemed to express the same thought, ‘we have much to learn.’
-JS
Blogs by Jerry Sonenblick 